The idea of the business came easily, but deciding to actually do something about it, that was the challenge.

Jumper the Label started with a small thought and idea from a first-time mum, three months postpartum. Thinking about how to be both a present stay-at-home mother and someone who could still work, create, and contribute. Somewhere between those thoughts, the name Jumper the Label was born.

The name represents what it takes to start something new, to take a step, or sometimes a big jump, into the unknown. Our logo begins with a lowercase 'j' to remind us that every great idea starts small.

Jumper the Label is about comfort and simplicity, but also about courage. Our clothes are designed for those moments when you’re doing something new, uncertain, or brave. The times when you’re stepping out of your comfort zone but still want to feel grounded in who you are. Because growth happens when you challenge yourself, and sometimes the only thing that can make you feel a little more at ease through it all is what you’re wearing.

We live by the saying, “You only have one life.”
So if you’re not happy, or you’re ready for something new. Take that damn jump.

Making decisions isn’t easy, but you can live by ‘One Day’ or ‘Day One.’